Pharmacy - Trust, Quality and Caring for Your Family

There is nothing that can replace the clear signal to the public that your dedication is to their families and that your God demands palpable quality in everything you say and everything you create.  Pure Deming. Pure Pirsig.  Products that one sells should be chosen for the value that one knows is present.

Services should be chosen with the client's needs at the forefront of all considerations.  If one cannot love introducing clients to something within which they can feel your commitment, don't venture there.  I worked with a female technician who experienced tremendous positive emotional upheaval in her life when her training to serve breast cancer patients collided with their real life stories.  She often spent much of her day in tears because of the pureness of her empathy.  She touched every life that was offered to her.  She had no thought of marketing.

Cost effectiveness evolves as one's reputation for honesty and emotional integrity grows.  It is not gleaned from catalogs or won in negotiations with wholesalers.  One's clients and the needs in their lives, all of them, are one's business.  The pursuit is always taxing, often emotionally wrenching and never without reward.

Quality matters.  It is proven over time and lasts a lifetime, as clients' children are born and their parents die, a caring, dedicated pharmacist should always be at the center of their lives.  Does our profession have the appropriate objectives in the 21st century?  It will, if you offer it your life and your heart.

Pharmacists were known for that once.  Shouldn't they be known for that now?